UI/UX Design

A one of a kind UX UI design agency serving Startups to Fortune 500s

Our Human-Centered UX UI Design Process

When brands are fighting for the user’s screen space, we take a creative approach to stand out. Our UX UI design solution is planned to solve the user problem. We categorize it in three major segments – ideation, inspiration, and execution. Unified Infotech’s main tenet is to understand the user behavior and putting ourselves in the end-user situation to manifest all these categories. The result – an unconventional UI and UX design solution that is embraced by end-users.

2. Defining User Persona

 

Knowing the users first

To understand your requirements better, we create detailed user personas to define your audiences. We believe it is a crucial responsibility as a leading UX UI design agency. Then, we devise the outcome to do further qualitative and quantitative research and analytics.

3. Empathy Mapping

 

Walking into users’ shoes

The benefits of doing empathy mapping are manifold. We believe it removes bias from our designs and aligns the team on a single, shared understanding of the user’s empathy like what they head, see, do, or listen. We then discover weaknesses in our research, uncovers user needs that the user themselves may not even be aware of, understand what drives users’ behaviors which finally guide us towards what user is feeling or thinking.

4. Analyzing Competitor Landscape

 

Identifying what to and what not to

It’s important to identify with whom you are competing. This helps in defining both offensive and defensive strategic context to identify opportunities and threats. The way we do it- identify potential competitors and their target customers, specify key matrices or competencies and assign each one a score. Then rate each of them on the identified matrices and plan on what we need to do and what not in the UX UI product design planning.

5. Mind Mapping and Card Sorting

Divergence to Convergence

This is the step where we involve product owners, developers, managers and finally, designers to throw every data we’ve collected on the wall. We then group each of them on sticky notes/cards. The sorted map should have similar and related components of an application in chunks giving us a base to form a menu structure from a high-level view. The Result? A seamless UX that is approved by everyone. No wonder why we call ourselves masters in user experience design.

6. Architecting Information

 

Building the application map

Information Architecture helps us in creating a plan that prevents findability and usability disasters – leading to costly redesigns. This is why incorporate Information Architecture a.k.a. IA is a huge part of our UX UI design services. It helps us to focus on organizing, structuring, and effectively labeling content so that users find information and complete intended tasks.

7. Low Fidelity Sketches.

 

Building screen blueprint

To understand your requirements better, we create detailed user personas to define your audiences. We believe it is a crucial responsibility as a leading UX UI design agency. Then, we devise the outcome to do further qualitative and quantitative research and analytics.

8. High Fidelity Wireframing

 

Screen and flow detailing

We further transform the paper prototypes into high fidelity wireframes. This helps in detailing out the screens in its exact shape and style. Alongside, we build a click-through prototype to define the flow that becomes the sole reference for our visual design experts. This is an integral step of our web design service to manifest the possible outcome.

8. High Fidelity Wireframing

Screen and flow detailing

We further transform the paper prototypes into high fidelity wireframes. This helps in detailing out the screens in its exact shape and style. Alongside, we build a click-through prototype to define the flow that becomes the sole reference for our visual design experts. This is an integral step of our web design service to manifest the possible outcome.

9. Defining UI Guidelines

The guide sheet for developers

The next step is setting up the color palette, typography, the call-to-action buttons, notifications and alerts, icons and possibly, every component of a user interface. We draft a customized UI guide-sheet that helps our UX UI developers to work independently. In turn, it reduces frequent follow-ups with designers. That’s how we carefully design your web and mobile applications.

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      Industries we excel in

      Our progressive web app development services will help you get a competitive edge across all industries. Whatever be the challenges, we strive to work towards helping you reach your goals through our PWA expertise. We overcome every hurdle that comes our way.

      Engagement Models

      Our goal is to present the best-in-class team engagement model that aligns with your Progressive web application requirements. We aim to bring efficiency and long-lasting value.

      Time and Material based

      If your project’s scope, specifications, and requirements are not defined specifically, you can hire progressive web app developers in T&M based model.

      Dedicated Teams

      If your project scope is clear and you need complete control on your app priorities, opt for dedicated team hiring. Flexibility is all yours.

      Pristine touch in every pixel

      Video Streaming App

      Events & Activity App

      Food Pick-up App

      Digital Marketing Website

      Social Media App

      Social Media App

      Our technical strong points of PWA

      Service Workers

      It is just a JavaScript code working as a proxy between the browser and the network. With this, we manage push notifications and build the offline web app using the browser’s cache API. It is one of the many progressive web app benefits

      Manifest.json

      It is a config JSON file containing the information of your app, like the icon to be displayed on the home screen when installed, the short name of the application, background color, or theme

      HTTPS

      Service workers intercept network requests. We use it to modify responses for your app and an integral part of Google web application development. All the necessary actions are done on the client-side. Hence, PWA requires secure protocol HTTPS.